LocALE

What is CAMRA locale?

CAMRA LocAle is an initiative that promotes pubs which regularly stock at least one real ale which is brewed by a local brewery that is within 20 miles driving distance The geographical shape of the Derby and Amber Valley Branch area means that some breweries are within 20 miles of some parts of the branch area but not others

The scheme builds on a growing consumer demand for quality local produce and an increased awareness of green issues. The scheme was created in 2007 by CAMRAs Nottingham branch which wanted to help support the tradition of brewing within Nottinghamshire.

Everyone benefits from local pubs stocking locally-brewed real ale...

Public houses as stocking real ales can increase pub visits
Consumers who enjoy greater beer choice and diversity
Local brewers who gain from increased sales
The local economy because more money is spent and retained locally
The environment due to fewer beer miles resulting in less road congestion and pollution.
Tourism due to an increased sense of local identity and pride - lets celebrate what makes our locality different.

If you are a customer or landlord of a pub within our branch area that you think would be interested in joining LocAle, contact Atholl Beattie - Locale Coordinator on 07772 370628 or email Locale@derbycamra.org.uk

Pubs which have joined the LocAle scheme are listed below: